Obviously, it's a cutthroat marketplace, and making your business stand-out with a snappy and memorable name is a necessity. Some people, however, just take it too far...
"Hello, PC MAC-gicians."
"Hi. My PC Mac is broken. Can you gician it for me?"
In fact, maybe they add "Troon" to everything. "I can't come out tonight - I'm staying in to watch Strictly on the teletroon."
It's difficult to know for sure without actually catching a troon there. Nevertheless, the name of this shop reads as little more than the product of mental wrongness to the rest of us.
Their hearts must sink whenever he says he'll accompany them on their Friday night drinks... for they know that it will inevitably end in a trip to a strip club, and their paymaster becoming aggressive and abusive with the dancers.