They are still releasing it aren't they? Alright, we've only just been spat out the other side of summer - a time when, traditionally, most messages fall on sunburnt ears - but the PSVR hype machine has yet to show up to town.
And it needs to show up, because, well, get this: after the initial early adopter madness, sales of PC VR headsets - the Oculus and Vive - have pretty much ground to a halt. The speculation is this: beyond the early adopters, nobody is willing to spend thousands for the privilege of putting a nausea-inducing helmet on their heads. You can get much the same effect by wearing a pig-slop bucket.
Add to this the sheer lack of games available - or any one piece of software which gives VR a conclusive reason to exist - and it isn't hard to see why sales have dribbled to a tawdry halt.
But wait! PlayStation VR! That's going to bring VR to the masses without the need for a rilly rilly, like, expensive PC! Even the headset is relatively affordable! And it's out soon!
So where's the hype, Sony? Even I'm starting to think that PSVR was some sort of weird fever dream caused by licking an infected stetson.