Every year at the games industry's annual love-in, there seems to be an overall winner, in terms of format. This year, there can be no doubt that Sony absolutely sponged the floor with Microsoft, while Nintendo - as nice as Zelda: Breath of the Wild might look - may as well not have bothered. One game, however good, will not turn around opinions that the company is drifting along like some sort of doped-up "trolley-sloth".
But Microsoft... man... the biggest definitive announcements it made at the show included the unbosoming of the Xbox One S - basically the machine that the Xbox One should've been when it was first released a few years back; 40% slimmer, without the power brick, no Kinect 2.0, a big ole hard drive, and 4K visuals. Which is fine if you've got a 4K TV, but makes scant difference to the rest of us.
But don't worry about the hardware that's coming out this year, Microsoft seemed to suggest: there'll be another Xbox One next year, that'll be much better, and will boast more oomph, and VR, maybe. It'll probably - possibly - feature a tie-up with Oculus or Vive. As well as featuring - and yes, this is an actual quote from their presentation - "The highest quality pixels that anybody has seen".
Anybody remember the Amiga CD-32 ad where a voice-over gasped "So many colours!"?