Many have drawn comparisons to the world of The Matrix, signifying that we are living in nothing less than The End of Times. They say that this photograph marks the point at which our connection with the real world evaporates forever. Not only is it crushingly awful that we spend our lives staring at screens, they say... now Zuckerberg and his ilk want us to stare at screens which block out all peripheral vision, and buy our souls into the bargain.
But what is really going on in this photograph, and what can it tell us about the terrible new VR world which awaits? We broke it down so that you didn't have to.
"Nah, mate - I was looking up there at that virtual cloud innit."
Get used to it, everyone: for this is just the way of the virtual world, a complete breakdown of social norms and personal responsibility.