To wit: the series of ads that it ran in the legendary Viz Comic.
They were designed to fit in with the publication's style - crudely hand-drawn, and featuring even cruder humour. Alas, they misunderstood, on a fundamentally spectacular level, what made Viz popular. Indeed, Sega's ads would've fitted in perfectly with many of the similarly-not-getting-it Viz imitators which sprung up in the late-80s and early-90s; Zit, Smut, Poot, Spit et al.
Here, then, are ten of these woeful communiques.
Am I the only one rendered a little nauseous by all this - specifically the excitable subtext in the wording - when I think of the middle-aged marketing executive who came up with it?
How much more effective would the next Apple event be if Tim Cook stepped onto the stage, cupped his hand to his anus, emitted a parpsy, and then revealed a new Apple Watch nestling in his now-fetid palm?
90s Sega was obsessed with testicles. Utterly so.
In fact, we should all do this at Christmas.