Far be it for me to be that old man grumbling about how everything was better in the olden days... but one thing that was undeniably better in the olden days was this thing: game logos.
And here's the proof.
"Oooh, Chris - that's great. Just... could you change the logo to Impact, please? And could you make it look a bit distressed at the edges, like it's just come off of a post-apocalyptic printing press? Thanks, Chris. You're the best. Oh - hey; a few of us are going out for drinks after work, if you wanted to come?"
"Yeah, alright. I mean - it's not like this logo is going to take me long."
But god forbid the modern logo does anything which might risk over-stimulating a potential customer. You wouldn't want them having a fit in the aisles of Game, shrieking about all the colours and shapes. That would be terrible PR.
That's not graphic design. That's churning out something as quickly as possible, because you'd rather be out playing Pokemon Go.
They're so busy trying to tell the world that we're a mature and relevant entertainment industry that they've forgotten it's based on play.
Can you imagine if Fisher Price or Lego suddenly decided to grow-up? Imagine if the box art on their products went all moody and classy. People would think they'd gone mad.