Rockstar Games is attempting to sue the BBC, over its upcoming, 90-minute Grand Theft Auto drama, starring Daniel Radcliffe and Bill Paxton.
Fearing misuse of its copyrighted trademarks, a statement from Rockstar read: "While holders of the trademarks are referenced in the film title and its promotion, Rockstar Games has had no involvement with this project.
"Our goal is to ensure that our trademarks are not misused in the BBC's pursuit of an unofficial depiction of purported events related to Rockstar Games. We have attempted multiple times to resolve this matter with the BBC without any meaningful resolution. It is our obligation to protect our intellectual property and unfortunately in this case litigation was necessary."
"Like I even know how he fries his chips! I've never even been in his bleedin' shop. Apparently, though, he's got plastic chip forks. Yeah - actual plastic. How the other half live, eh."
Nintendo has hired Bowser as its new vice president of sales and marketing. Doug Bowser - who shares his surname with Mario's arch-nemesis - will oversee promotion of the company's upcoming slate of 3DS and Wii U titles.
A smiling Bowser thanked Nintendo fans for his warm welcome, via a photograph on the Nintendo of America Twitter feed.
"Who's scared of balloons? I've seen him out there with that big bunch of 'em, flinching and twitching away from 'em. It shouldn't be funny, but - excuse me?! Yeah, mate - I said excuse me. Oi, sunshine - look at the floor. You just trod a ton of mud in here. I suppose I'm gonna have to clean that am I?"
Despite a previously-announced re-focusing on mobile titles, Sega has removed 19 of its games - including Super Monkey Ball and Jet Set Radio - from Android and Apple Stores. More titles are likely to be withdrawn from sale in the coming weeks.
Speaking to Pocket Gamer, Sega claimed that the games no longer lived up to its standards. The news comes on the heels of the announcement that Sega wouldn't have a booth at this year's Electronic Entertainment Expo - the first time in the show's history that Sega won't attend.
"Oi! Put the forks back, you little rotter. I saw you. No, I don't care if you have to eat the saveloy with your fingers; you help yourself to two forks, that's what's gonna happen. Unbelievable."