Also: look at the Atari logo. There's a good reason it hasn't changed in 30-odd years; you don't need any letters to know which company it belongs to, even if its original concept - intended to recall two people high-fiving a packet of cigarillos - has been forgotten.
But... are games company logos better now... or when they began? Here are ten veteran games companies who have changed their logos over the years, for better... or worse?!?
EA's original games were shipped in album cover-style packaging, designed to convey the games as the work of "rock stars". The original logo - which lasted until 2000, in one form or another - depicted a modernist square, circle and triangle, before being replaced by the stylish, corporate, less interesting, vaguely totalitarian, EA-in-a-circle we know now. This was adopted company-wide after originally appearing on the packaging of EA Sports' games.
To date, Electronic Arts has ignored my repeated suggestion that it adopt the slogan "EA've yourself".
A shiny, golden, CGI-drenched thing, which reflected (ha ha ha) the pre-rendered visuals present in many of the games it produced during that era, it was a far cry from the company's early Microsofrt-era, minimalist, scarcely-designed logo.
It at least kept the stylised R, albeit inexibicably in a green, offset, bubble, that's seems to ask: "Will that do you?".
Fortunately, Rare returned recently to something more sensible.
The company had another 10 logos - including a swoosh-y, brushscript-style one - before, in 1968, settling on a version of the design we're now familiar with. Albeit in an extruded diamond, rather than the sausage-shaped alternative. Nintendo has, of course, kept that design since 1970; fun, bold, classical, sausage.
Since being acquired by Nordic Games in 2014, it has done this:
"Oh, aren't we clever? We've made the middle bits of the E's red..."