We really did have a good old chuckle when Nintendo announced that its new machine was going to be called the Wii, didn't "Wii" (we)? Remember that? Remember all the jokes we made?
"Are they taking the piss?"
"Oh, Nintendo - urine for it now!"
"What's next - the Nintendo Poo?"
"Please, what is Shigeru Miyamoto's favourite nut? A pee-nut!!!!!"
"Where does Nintendo keep its most secret consoles? Urea 51."
"What did Nintendo name its new console after? Super Mario's dirty drips."
Suffice to say, the jokers practically had a meltdown when it was announced that the Wii would arrive with a game called Wii Sports...
The funnies gripped the Internet to such a degree (for a day or so) that the BBC news website even published a story on the Wii pun phenomenon. One radio station in California also ran a competition to win a Wii, for which contestants had to drink as much water as possible without visiting the toilet. Sadly, it ended in tragedy when a female contestant died from water intoxication after downing seven litres.
Of course, all this hilarity lasted about 24 hours before we all got sick of the jokes, and then started to realise that Wii was actually quite a clever name. It summed up the new machine's philosophy of social gaming ("We" play together, see?), while the double-i portion of the logo looked like two players side-by-side - as well as two of the versatile Wii Remotes.
All those people who claimed that the console would fail, based on its name alone, suddenly felt very stupid, and spent the remainder of their sad, lonely, lives, scrawling wee-based puns on their bedsit walls.