Just ask all the thieving knaves who passed off Mr Biffo's recent viral Twitter pictures as their own. Not that he cares, of course. He's, like, super fly chill, guy. He stole the pictures in the first place after all.
All he did was have the profound genius flash of inspiration to put them together in comedic fashion; there was barely any creativity involved whosoever. Right, Metro and Digital Spy and assorted users of Reddit and Twitter? RIGHT?!
Still. People have been stealing other people's work for years. Just imagine how the creators of Pokemon, Mario and Sonic feel about this tawdry sextet of pilferage.
Look at Somario in that picture up there. Just look at him. We suspect he's flashing those fingers at an off-screen Sega executive. "Ha ha," he's saying. "I've infringed-a upon-a your intellectual-a property rights!"
We think this might be the only game in which Mario legitimately goes into space. Super Mario Galaxy doesn't count, as we believe that series is meant to represent of the hallucinatory consequences of Mario inadvertently consuming the wrong sort of mushrooms.
However, in a bid to - presumably - capitalise on a certain Italian plumber's fanbase, they swapped out Fred Flintstone's head for Mario's. Apart from in the between-level story scenes. Which makes it very difficult to follow an already complex and emotionally rich plot.