See, Jessops originated as Jessop's Fables - a collection of stories that were eerily similar in tone and content to Aesop's Fables, albeit mostly about cameras and stuff. When he read Jessop's book, Aesop threatened to sue, but Jessop countered with a cunning plan - by pretending to be a high street photographic chain.
At that point, Aesop - a slave and storyteller believed to have lived in Ancient Greece between 620 and 560 BCE - had no choice but to withdraw his legal action.
Which is a long-winded and not entirely successful way of saying this: the history of video gaming is littered with the discarded undies of a million clones - games that have shamelessly ripped-off other games, and (for the the most part) inexplicably gotten away with it - from Flappy Bird's countless imitators, to Saints Row's wanton aping of Grand Theft Auto.
Here are but ten of those games, what we have just refered to. Aesopppp!
N.O.V.A. looks the part, and we might all pretend that it plays alright, but - let's face it - you can drop an Oxo cube in a glass of fartwater, and while it might look like Pepsi it certainly won't taste like Pepsi. Trust us on this.
Basically, imagine you were the kid in the crowd who could see that The Emperor was striding about in the nude, and not a new suit woven from the finest silk, and everyone told you to shut-up and stop being so stupid. You'd bear the scares of that for the rest of your life. We have.
We couldn't possibly comment - we did once, and got called a rude word. Instead, we shall just ask you to compare the above screenshots, and judge for yourself.